Planning your job

...and why e=mc^{2 in TV too}

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Excellence=
Maximum Client Collaboration

We're no Einsteins, but if Albert was still around, he'd agree that the three keys to a truly successful video production are:

After all, he's the man who said: "The only reason for time is so that everything doesn't happen at once."  i.e., plan it out, step by step.

(He also said "The secret to creativity is knowing how to hide your sources," but we'll discuss that in private later)
 

FACT 1:
The more attention paid to details at the very beginning of the process, and the more thoroughly a program is defined, designed and polished before the camera even leaves its case, then the better your finished product is going to be.

FACT 2:
This most valuable creative stage is also the least expensive. Getting the pen out is a lot cheaper than getting out the camera!  

Now, back to that famous line, "The only reason for time is so that everything doesn't happen at once"...
SO LET'S TAKE IT STEP BY STEP, AND WALK THROUGH YOUR NEXT PROJECT...

1. PRE-PRODUCTION
It's during pre-production that you and your production company should have your heads together most often, in face-to-face meetings, phone conferences, faxes and e-mail. We'll help you define and describe your programme for maximum effectiveness, properly tailored for the exact audience you want to reach.

2. SCRIPT and STORYBOARD
Next, the script will be written and polished. If the production will benefit from storyboarding the script, that is done. A cost- and time-efficient shooting schedule is designed to be comfortable for everyone involved and interfering as little as possible with the normal use of the shooting locations.

3. ACTION!
Then - and only then - it's time to set up the lights and break out the camera. With all the solid work done in pre-production, the shoot will be organized, smooth -- and enjoyable for everyone involved.

4. POST-PRODUCTION
Once shooting is finished, a project moves into post-production. Music is chosen and laid down, narration recorded and titles and credits created. Any needed animation, graphic design, and special effects are produced. In the last step, all the elements are edited into a finished program. Once you’ve approved a rough-edit, your program Master will be created, from which any number of copies can be made on VHS, DVD or CD-ROM

5. THE END
And that's it. You'll have a finished program you'll be proud of and, if you're like the people we’ve worked with, you'll have enjoyed the experience so much that you'll already be busy plotting and planning your next video programme!

And a final thought from Al:
"Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world."